Five visual directions for MedCaddy. Same product, same intelligence, same foundation — different personality. Your choice defines the brand.
Shared by all 5 directions. Research-backed. Does not change.
Each changes only the primary color. Everything else is shared.
All 5 directions at a glance.
| A · Sapphire | B · Teal | C · Slate | D · Verdant | E · Indigo | |
|---|---|---|---|---|---|
| Color | #1A56DB | #1A6B8A | #3D4F6F | #1A7A52 | #4338CA |
| Personality | Lexus | Tesla | Rolex | Mayo Clinic | Apple |
| Risk | Very Low | Low | Low | Low-Med | Medium |
| Differentiation | Moderate | High | High | Very High | Very High |
| Feeling | Premium clinical | Next-gen medicine | Enterprise luxury | Built by doctors | AI-first future |
| Best for | Max trust | EHR differentiation | Quiet confidence | Physician identity | Innovation signal |